The Essential Online Solution: The 5-Step Formula for Small Business Success

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Manufacturer: Wiley
Author: Rick Segel, Barbara Callan-Bogia
Publisher: Wiley
The Essential Online Solution: The 5-Step Formula for Small Business Success Description
Binding: Hardcover
Dewey Decimal Number: 658.872
EAN: 9780471920533
ISBN: 0471920533
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Book Pages: 288
Publication Date: 2006-10-06
Publisher: Wiley
Studio: Wiley
Dewey Decimal Number: 658.872
EAN: 9780471920533
ISBN: 0471920533
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Book Pages: 288
Publication Date: 2006-10-06
Publisher: Wiley
Studio: Wiley
Editorial Review of The Essential Online Solution: The 5-Step Formula for Small Business Success
With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win—and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.
Customer Reviews of The Essential Online Solution: The 5-Step Formula for Small Business Success
Customer Rating: 




Review Summary: If you can not work - be a boss, if you are not be able a boss - teach :(
Review: If you can not work - be a boss, if you are not be able a boss - teach :( That is exactly what comes up in a mind when you read this book. Remember your university. Have you ever had a feeling that a guy in front of you just chews the book out that he just read, and actually has no any real experience, understanding or clue what the heck he talking about? Yes, this is exactly what this book are - the style - wow, let's learn ittogether!Authors probably had done a work to gather the info what you need together, but well - a lot of things was covered so poor, that a beginner will just overlook, but a professional will just say - doh - if you cover it in that way, then better don't touch it all! I am not so frequent to give 1 star - but SORRY, this book is not worth your time.
31 Days to Millionaire Marketing Miracles - choose this one instead. A lot more up to date, and sparking with humour info, and the author at least knows what she says. Well, yes, not also the best book, but if you are beginner - this will give you much better advice.
Customer Rating:




Review Summary: The Basics of Selling Online
Review: Rick Segel presents the basics of selling online in a simple yet straightforward way. The chapters are written in such a way that anyone who is interested in selling on the web would be able to set up and run a web site for e-commerce or advertisement of a business. My opinion is that it is written well with the chapters building on each other. The last chapters are on how to encourage traffic to your site. This book can be a reference for a person who is already selling. Perhaps not for the advanced, but the information presented is practical and to the point.
Customer Rating:




Review Summary: Good info
Review: Excellent and informative book. A couple of items I questioned, but overall well worth the purchase! Good for beginners AND advanced users (like me 10+ years selling on the web).
Customer Rating:




Review Summary: Maybe good for beginners
Review: I was disappointed in this book. As the previous reviewer indicated, you were led to believe that the book was based on the experience of internet experts, but that was obviously not the case. I would hesitate to even offer this book to someone new to internet business.
Customer Rating:




Review Summary: Good for beginners
Review: This book is written in 'coaching-style' which is not for everyone! 'Remember you have to'...'What do you think is'...'It is all about'...Don't forget to..., those phrases made it for me hard to read, as I expected new information and not to be taught constantly. I expected the authors were internet-insiders, what the title suggested - but I can't see that. If you are familiar with the basics of internet marketing look for something else, if you are a total newcomer go for this easy to read book.
Review Summary: If you can not work - be a boss, if you are not be able a boss - teach :(
Review: If you can not work - be a boss, if you are not be able a boss - teach :( That is exactly what comes up in a mind when you read this book. Remember your university. Have you ever had a feeling that a guy in front of you just chews the book out that he just read, and actually has no any real experience, understanding or clue what the heck he talking about? Yes, this is exactly what this book are - the style - wow, let's learn ittogether!Authors probably had done a work to gather the info what you need together, but well - a lot of things was covered so poor, that a beginner will just overlook, but a professional will just say - doh - if you cover it in that way, then better don't touch it all! I am not so frequent to give 1 star - but SORRY, this book is not worth your time.
31 Days to Millionaire Marketing Miracles - choose this one instead. A lot more up to date, and sparking with humour info, and the author at least knows what she says. Well, yes, not also the best book, but if you are beginner - this will give you much better advice.
Customer Rating:
Review Summary: The Basics of Selling Online
Review: Rick Segel presents the basics of selling online in a simple yet straightforward way. The chapters are written in such a way that anyone who is interested in selling on the web would be able to set up and run a web site for e-commerce or advertisement of a business. My opinion is that it is written well with the chapters building on each other. The last chapters are on how to encourage traffic to your site. This book can be a reference for a person who is already selling. Perhaps not for the advanced, but the information presented is practical and to the point.
Customer Rating:
Review Summary: Good info
Review: Excellent and informative book. A couple of items I questioned, but overall well worth the purchase! Good for beginners AND advanced users (like me 10+ years selling on the web).
Customer Rating:
Review Summary: Maybe good for beginners
Review: I was disappointed in this book. As the previous reviewer indicated, you were led to believe that the book was based on the experience of internet experts, but that was obviously not the case. I would hesitate to even offer this book to someone new to internet business.
Customer Rating:
Review Summary: Good for beginners
Review: This book is written in 'coaching-style' which is not for everyone! 'Remember you have to'...'What do you think is'...'It is all about'...Don't forget to..., those phrases made it for me hard to read, as I expected new information and not to be taught constantly. I expected the authors were internet-insiders, what the title suggested - but I can't see that. If you are familiar with the basics of internet marketing look for something else, if you are a total newcomer go for this easy to read book.
