Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
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Manufacturer: AMACOM
Author: Andrew J. Sherman
Publisher: AMACOM
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy Description
Binding: Hardcover
Dewey Decimal Number: 658.8708
EAN: 9780814472224
ISBN: 0814472222
Label: AMACOM
Manufacturer: AMACOM
Number Of Items: 1
Book Pages: 448
Publication Date: 2004-01-02
Publisher: AMACOM
Studio: AMACOM
Dewey Decimal Number: 658.8708
EAN: 9780814472224
ISBN: 0814472222
Label: AMACOM
Manufacturer: AMACOM
Number Of Items: 1
Book Pages: 448
Publication Date: 2004-01-02
Publisher: AMACOM
Studio: AMACOM
Editorial Review of Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as:
* creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising
Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive resource for corporations in a myriad of industries.
Customer Reviews of Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
Customer Rating:
Review Summary: The Perfect Book For Starting Your Own Franchise Empire
Review: This book is truly a Godsend for my business. I know virtually nothing about becoming a franchisor and I have a wonderful consultant, but this book takes all the guesswork out of the process.
There are great examples of the operations manual, legal documents even personnel questionnaires.
With this book in my arsenal, I'm ready to get my franchise started. I'm even buying multiple copies of the book for my business partners. This is a MUST buy for anyone starting a franchise.
Keep in mind, "Franchising and Licensing" is not for franchisees (people buying a franchise). So if you're looking to buy a franchise, consider a different book.
Customer Rating:
Review Summary: True Nuts & Bolts for Businesses Interested in Franchising Their Businesses!
Review: I found this book very informative and directed towards people who are considering franchising or licensing their businesses (as I am) as opposed to someone looking to buy a franchise. I would have wanted more information on the licensing aspect however. About 90% of the contents are for prospective franchisors and only 10% for somebody looking into the other option which is licensing. That's why I only gave it 4 stars instead of 5. I would have wanted a little more info on licensing as an alternative. But as far as the franchising content it is definitely 5 stars.
Customer Rating:
Review Summary: Great How-To Book
Review: Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.
Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.
The book will also help you determine if your business is potentially franchiseable.
Review Summary: The Perfect Book For Starting Your Own Franchise Empire
Review: This book is truly a Godsend for my business. I know virtually nothing about becoming a franchisor and I have a wonderful consultant, but this book takes all the guesswork out of the process.
There are great examples of the operations manual, legal documents even personnel questionnaires.
With this book in my arsenal, I'm ready to get my franchise started. I'm even buying multiple copies of the book for my business partners. This is a MUST buy for anyone starting a franchise.
Keep in mind, "Franchising and Licensing" is not for franchisees (people buying a franchise). So if you're looking to buy a franchise, consider a different book.
Customer Rating:
Review Summary: True Nuts & Bolts for Businesses Interested in Franchising Their Businesses!
Review: I found this book very informative and directed towards people who are considering franchising or licensing their businesses (as I am) as opposed to someone looking to buy a franchise. I would have wanted more information on the licensing aspect however. About 90% of the contents are for prospective franchisors and only 10% for somebody looking into the other option which is licensing. That's why I only gave it 4 stars instead of 5. I would have wanted a little more info on licensing as an alternative. But as far as the franchising content it is definitely 5 stars.
Customer Rating:
Review Summary: Great How-To Book
Review: Andrew Sherman is both an experienced franchise attorney and has been involved in franchise management. This is a great, step-by-step "how to" book on everything you need to do to create a successful franchise.
Having been down that road, I can tell you that you are not likely to create a successful franchise without the assistance of a great franchise consultant. This book, however, will help you ask the right questions in order to evaluate a prospective franchise consultant.
The book will also help you determine if your business is potentially franchiseable.