Getting Started as a Financial Planner: Revised and Updated Edition
RRP: $39.95
Our Price: $33.96
You Save: $ 5.99 ( 15% )
Usually ships in 24 hours
Manufacturer: Bloomberg Press
Author: Jeffrey H Rattiner
Publisher: Bloomberg Press
Getting Started as a Financial Planner: Revised and Updated Edition Description
Binding: Hardcover
Dewey Decimal Number: 332.62
EAN: 9781576601853
ISBN: 1576601854
Label: Bloomberg Press
Manufacturer: Bloomberg Press
Number Of Items: 1
Book Pages: 345
Publication Date: 2005-06-29
Publisher: Bloomberg Press
Studio: Bloomberg Press
Dewey Decimal Number: 332.62
EAN: 9781576601853
ISBN: 1576601854
Label: Bloomberg Press
Manufacturer: Bloomberg Press
Number Of Items: 1
Book Pages: 345
Publication Date: 2005-06-29
Publisher: Bloomberg Press
Studio: Bloomberg Press
Editorial Review of Getting Started as a Financial Planner: Revised and Updated Edition
Recent years have witnessed the rapid expansion of the personal financial-planning market, with tens of thousands of new planners entering the field. In addition, numerous advisers in the banking, accounting, and insurance fields are beginning to offer planning services. And according to a report from the U.S. Department of Labor, employment of personal financial advisers is "expected to grow faster than the average for all occupations through the year 2012.... As the number and complexity of investments rises, more individuals will look to financial advisers to help manage their money." Updated throughout to reflect the latest industry trends and regulations, Getting Started as a Financial Planner is a hands-on guide to making the move to becoming a fee-based financial planner. Noted practitioner Jeffrey Rattiner covers everything a beginning financial planner will need to know, from setting up a practice and communicating with clients to managing investments and marketing services. In addition, he has added a new chapter covering the latest planning models.
Customer Reviews of Getting Started as a Financial Planner: Revised and Updated Edition
Customer Rating:
Review Summary: um yeah....no
Review: I was hoping for more of a step by step guide toward opening your own office. I've been in practice with a major firm for years and often dream of my own office. this book didn't help at all. truthfully there was more useful free information on the web. look elsewhere if you are in the same boat as me.
Customer Rating:
Review Summary: Marginal Value If You Don't Know Anything
Review: Bottom line up front - you will not gain a top down view of the industry, the understanding of the types of businesses within it, or the nitty gritty of the components needed to do financial planning or run the business. From the other reviews, most that liked this book didn't have much perspective in this category.
I've bought a number of books to familiarize myself with the financial planning industry before setting off on an educational track. This book has been my only complete disappointment. I'm sure Mr. Rattiner knows his business, but this book does not serve any particular purpose. The scope is too broad and the depth of analysis to shallow to be helpful. No one will "Get Started" in one book. Many parts of the book are more like bulleted/paragraphed lists which can't possibly reveal the extent of the author's knowledge on any of the topics. Other parts skim through the technical parts of financial planning (e.g. types of life insurance policies) which have to be learned later in official certification courses. The aspects of running a small business he mentions don't reveal anything significant or truly specific to this type of business - you could get as much from a good article on the subject.
If you have not yet read anything on the industry, try In Search Of The Perfect Model which gives an excellent overview of very successful and inspiring corporate visions of real financial planning businesses from sole practitioners to regional firms. An alternate bottom-up book which does not sugar coat anything and will specifically point you toward further research in a variety of areas is So You Want To Be A Financial Planner. If you are looking for how the business should be structured for financial success under any model, Practice Makes Perfect written by industry consultants (no "this worked for me" bias) is phenomenal. For office operations, Virtual Office Tools for a High Margin Practice will get your mind spinning with what technology can do for you as a planner. For marketing, I recommend The Brand Called You which gets down to what weight of card stock you should have for mailings.
Sure it's better than nothing but...
Customer Rating:
Review Summary: Good Introduction for newbie, comprehensive scope
Review: Jeff Rattiner is a well-known planner who operates a handful of planning companies and has served as President of the Financial Planning Association (FPA). He's a trustworthy source of information on how to become a financial planner and the important things to consider before embarking on this journey. I work in a related field and found his book helpful to illuminate me on all the issues you'll face. I would encourage you to view this book in terms of a basic introduction to the field and career of financial planning - don't expect advanced tactics or strategies. Established financial planners may find much of the material redundant. Overall, I recommend this book for people considering becoming a financial planner or those who work as an employee in financial services and are considering opening an independent practice.
Customer Rating:
Review Summary: This book is scam
Review: This book is a scam. He's trying to get people to sign up for his training program.
The actual information in the book is minimally helpful.
He charges $40 for you to read marketing tool for his business.
I have no doubt he also wrote these other glowing reviews of this book.
Customer Rating:
Review Summary: An emerging Ethical, Caring and Holistic Profession
Review: Initially, there is a typical cheap-sell impulse about this book (even labeled on the back of it) that breaking into the lucrative financial planning field has never been so easy! Such misleading comments will only damage a highly respectable profession.
Before reading this book, I was intimidated with a perception that financial planners were just another concoction of pesky stockbrokers reborn. When I began reading Chapter 2, I realized that becoming a Certified Financial Planner requires many years of acquired wisdom with scores of training to best understand the needs of their clients. Mastery is comparable to the same level of other respectable professions!
Rather than push product-centered transactions, services offered must be sophisticated, personal and accommodating to ensure long-term success. Now, subjective and objective targets must be met, along with technical prowess and imagination.
As a novice for this review, it seems that financial planning is still in the nascent stages. Therefore, anyone can be a Certified Financial Planner, an exhilarating but also frightening thought. I agree that this is the ultimate mid-career switch for the burned out CPA, attorney, stockbroker, or college-grad housewife.
This leading expert must publish a new edition to reflect the many changes occurring in a burgeoning, potentially volatile, financial service sector. The book was written right before the dot-com bubble bust, so financial planning does not seem to be taken seriously enough.
Jeffrey H. Rattiner portrays the profession in a warm-hearted position, similar to the motion picture Jerry Maguire, where the celebrity athlete is the only loyal client on a hard road to redemption and personal growth for both individuals and their families.
Review Summary: um yeah....no
Review: I was hoping for more of a step by step guide toward opening your own office. I've been in practice with a major firm for years and often dream of my own office. this book didn't help at all. truthfully there was more useful free information on the web. look elsewhere if you are in the same boat as me.
Customer Rating:
Review Summary: Marginal Value If You Don't Know Anything
Review: Bottom line up front - you will not gain a top down view of the industry, the understanding of the types of businesses within it, or the nitty gritty of the components needed to do financial planning or run the business. From the other reviews, most that liked this book didn't have much perspective in this category.
I've bought a number of books to familiarize myself with the financial planning industry before setting off on an educational track. This book has been my only complete disappointment. I'm sure Mr. Rattiner knows his business, but this book does not serve any particular purpose. The scope is too broad and the depth of analysis to shallow to be helpful. No one will "Get Started" in one book. Many parts of the book are more like bulleted/paragraphed lists which can't possibly reveal the extent of the author's knowledge on any of the topics. Other parts skim through the technical parts of financial planning (e.g. types of life insurance policies) which have to be learned later in official certification courses. The aspects of running a small business he mentions don't reveal anything significant or truly specific to this type of business - you could get as much from a good article on the subject.
If you have not yet read anything on the industry, try In Search Of The Perfect Model which gives an excellent overview of very successful and inspiring corporate visions of real financial planning businesses from sole practitioners to regional firms. An alternate bottom-up book which does not sugar coat anything and will specifically point you toward further research in a variety of areas is So You Want To Be A Financial Planner. If you are looking for how the business should be structured for financial success under any model, Practice Makes Perfect written by industry consultants (no "this worked for me" bias) is phenomenal. For office operations, Virtual Office Tools for a High Margin Practice will get your mind spinning with what technology can do for you as a planner. For marketing, I recommend The Brand Called You which gets down to what weight of card stock you should have for mailings.
Sure it's better than nothing but...
Customer Rating:
Review Summary: Good Introduction for newbie, comprehensive scope
Review: Jeff Rattiner is a well-known planner who operates a handful of planning companies and has served as President of the Financial Planning Association (FPA). He's a trustworthy source of information on how to become a financial planner and the important things to consider before embarking on this journey. I work in a related field and found his book helpful to illuminate me on all the issues you'll face. I would encourage you to view this book in terms of a basic introduction to the field and career of financial planning - don't expect advanced tactics or strategies. Established financial planners may find much of the material redundant. Overall, I recommend this book for people considering becoming a financial planner or those who work as an employee in financial services and are considering opening an independent practice.
Customer Rating:
Review Summary: This book is scam
Review: This book is a scam. He's trying to get people to sign up for his training program.
The actual information in the book is minimally helpful.
He charges $40 for you to read marketing tool for his business.
I have no doubt he also wrote these other glowing reviews of this book.
Customer Rating:
Review Summary: An emerging Ethical, Caring and Holistic Profession
Review: Initially, there is a typical cheap-sell impulse about this book (even labeled on the back of it) that breaking into the lucrative financial planning field has never been so easy! Such misleading comments will only damage a highly respectable profession.
Before reading this book, I was intimidated with a perception that financial planners were just another concoction of pesky stockbrokers reborn. When I began reading Chapter 2, I realized that becoming a Certified Financial Planner requires many years of acquired wisdom with scores of training to best understand the needs of their clients. Mastery is comparable to the same level of other respectable professions!
Rather than push product-centered transactions, services offered must be sophisticated, personal and accommodating to ensure long-term success. Now, subjective and objective targets must be met, along with technical prowess and imagination.
As a novice for this review, it seems that financial planning is still in the nascent stages. Therefore, anyone can be a Certified Financial Planner, an exhilarating but also frightening thought. I agree that this is the ultimate mid-career switch for the burned out CPA, attorney, stockbroker, or college-grad housewife.
This leading expert must publish a new edition to reflect the many changes occurring in a burgeoning, potentially volatile, financial service sector. The book was written right before the dot-com bubble bust, so financial planning does not seem to be taken seriously enough.
Jeffrey H. Rattiner portrays the profession in a warm-hearted position, similar to the motion picture Jerry Maguire, where the celebrity athlete is the only loyal client on a hard road to redemption and personal growth for both individuals and their families.