Starting Your Career as a Freelance Illustrator or Graphic Designer
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Manufacturer: Allworth Press
Author: Michael Fleishman
Publisher: Allworth Press
Starting Your Career as a Freelance Illustrator or Graphic Designer Description
Binding: Paperback
Dewey Decimal Number: 741.602373
EAN: 9781581151992
ISBN: 1581151993
Label: Allworth Press
Manufacturer: Allworth Press
Number Of Items: 1
Book Pages: 256
Publication Date: 2001-12-15
Publisher: Allworth Press
Studio: Allworth Press
Dewey Decimal Number: 741.602373
EAN: 9781581151992
ISBN: 1581151993
Label: Allworth Press
Manufacturer: Allworth Press
Number Of Items: 1
Book Pages: 256
Publication Date: 2001-12-15
Publisher: Allworth Press
Studio: Allworth Press
Editorial Review of Starting Your Career as a Freelance Illustrator or Graphic Designer
Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how to sell their work, how to promote themselves, and what to do once they are working. For those embarking on freelance careers in illustration or graphic design, the answers have arrived. A twenty-five year veteran in the field, Michael Fleishman, has detailed every business aspect of commercial art in Starting Your Career as a Freelance Illustrator or Graphic Designer.
Customer Reviews of Starting Your Career as a Freelance Illustrator or Graphic Designer
Customer Rating: 
Review Summary: More for graphic artists than illustrators, but good inspiration
Review: My interests are much more in illustration rather than graphic design, so I frequently had to scan past a lot of the material that a graphic designer could use. There is a lot of great information here on the real nuts and bolts of running a home business - especially an artistic one - but I think anyone who wants to run thier own business could use a lot of the information and tools in this book to manage their time, money, and goals in an effective way. I have benefitted greatly from the use of this book and would happily recommend it to others.
Customer Rating:
Review Summary: essential
Review: so you want to go freelance... you really, REALLY want to go freelance? Tired of working for a boss? Want your own hours? Sleep late? Get this book, read it and then decide. It'll give you a well-rounded education of what they don't tell you in art school because what your professors were really interested in at that time wasn't your education, but getting a piece of co-ed you-know-what while they collected their paycheck.
Customer Rating:
Review Summary: Best Book On Freelancing I've Ever Read
Review: This is simply one of the best books for starting a freelance art career that I've ever read. This book gives you very practical information about almost every detail of freelance illustration and graphic design. You'll find information on creating business and financial plans, setting up and managing a studio, billing procedures, creating a portfolio and marketing yourself to potential clients. I find a lot of books of this nature don't talk about the raw mechanics of business so much as they offer token inspiration and motivation. If you're interested in a book that will actually give you useful information about the business side of freelancing this is the one to buy.
The only areas where it seemed to be a little on the thin side were dealing with taxes and the legal issues concerned with working for youself. Other than that it was wonderful.
Customer Rating:
Review Summary: Great reference book!
Review: I love this book! It's great for those just starting up and has covered each aspect of becoming a freelancer. Each time something has come up, I referenced this book and found the answers! Highly recommended!
Customer Rating:
Review Summary: A great little guide for the wanta-be entrepreneur who doesn't have a mentor to help them go from W-2 worker to self-employed!
Review:
I really liked this book a lot. It was a very good first-hand book written by a small business owner about his experiences starting, managing, and prospering as a freelance illustrator and/or graphic designer. His writing style was not exactly stellar. But it certainly was clear. The 20 chapters included in the book fell into the following 4 topics:
1. STARTING THE FIRM
>>Where Do You Start?
>>Off on the Right Foot
>>Creating a Plan for Your Business
>>Developing Your Financial Plans
>>Forms, Charts & Templates
>>Pricing Your Work and Getting Paid
2. MANAGING THE FIRM
>>Why Should You Freelance?
>>Setting Up Shop
>>Managing Your New Studio
3. RAINMAKING FOR THE FIRM
>>Bring in Clients
>>How to Get Noticed
>>What Goes in the Portfolio
>>Marketing on the Web
4. POSSIBLE MARKETS
>>The Magazine Market
>>Selling to the Newspapers
>>Working with Advertising Agencies
>>Selling to Book Publishers
>>The Greeting Card Market
>>Working with Art and Design Studios
>>Selling to Small Business
Since I am not an illustrator or a graphic designer I did not have much use for the fourth topic. But it was interesting to read about. I regularly counsel wanta-be entrepreneurs about how to start a small business; I'm a volunteer SCORE counselor. And the material covered in the first three topics above are exactly what I talk about with my SCORE clients. I highly recommend this book to anybody wanting to start their own small consulting practice. It does a wonderful job discussing the topics.
My biggest complaint with the book is the tendency of the author to recommend outsourcing so many functions: accounting, taxes, and Web site design and construction. I think these things should be fully understood by the small business owner and probably done by the owner herself. When the business grows to have a few employees, then the employees can do those tasks if the owner wants to do that.
I would have written the section on choice of business structure differently. Keep in mind that LLCs can be either single member or multi member. An LLC can elect to be taxed as a sole proprietorship (single member), a partnership (multi member), or a C Corporation. Also, a multi member LLC will have to file a partnership tax return. A good book on the subject that I recommend you read to supplement this book is Structuring Your Business (ISBN: 1593371772). I highly recommend forming an LLC and electing to have it taxed as a C Corporation. Just give yourself a bonus at year-end so the corporation retains no earnings. If your business is a corporation it is less likely to be audited by the IRS. 5 stars!
Review Summary: More for graphic artists than illustrators, but good inspiration
Review: My interests are much more in illustration rather than graphic design, so I frequently had to scan past a lot of the material that a graphic designer could use. There is a lot of great information here on the real nuts and bolts of running a home business - especially an artistic one - but I think anyone who wants to run thier own business could use a lot of the information and tools in this book to manage their time, money, and goals in an effective way. I have benefitted greatly from the use of this book and would happily recommend it to others.
Customer Rating:
Review Summary: essential
Review: so you want to go freelance... you really, REALLY want to go freelance? Tired of working for a boss? Want your own hours? Sleep late? Get this book, read it and then decide. It'll give you a well-rounded education of what they don't tell you in art school because what your professors were really interested in at that time wasn't your education, but getting a piece of co-ed you-know-what while they collected their paycheck.
Customer Rating:
Review Summary: Best Book On Freelancing I've Ever Read
Review: This is simply one of the best books for starting a freelance art career that I've ever read. This book gives you very practical information about almost every detail of freelance illustration and graphic design. You'll find information on creating business and financial plans, setting up and managing a studio, billing procedures, creating a portfolio and marketing yourself to potential clients. I find a lot of books of this nature don't talk about the raw mechanics of business so much as they offer token inspiration and motivation. If you're interested in a book that will actually give you useful information about the business side of freelancing this is the one to buy.
The only areas where it seemed to be a little on the thin side were dealing with taxes and the legal issues concerned with working for youself. Other than that it was wonderful.
Customer Rating:
Review Summary: Great reference book!
Review: I love this book! It's great for those just starting up and has covered each aspect of becoming a freelancer. Each time something has come up, I referenced this book and found the answers! Highly recommended!
Customer Rating:
Review Summary: A great little guide for the wanta-be entrepreneur who doesn't have a mentor to help them go from W-2 worker to self-employed!
Review:
I really liked this book a lot. It was a very good first-hand book written by a small business owner about his experiences starting, managing, and prospering as a freelance illustrator and/or graphic designer. His writing style was not exactly stellar. But it certainly was clear. The 20 chapters included in the book fell into the following 4 topics:
1. STARTING THE FIRM
>>Where Do You Start?
>>Off on the Right Foot
>>Creating a Plan for Your Business
>>Developing Your Financial Plans
>>Forms, Charts & Templates
>>Pricing Your Work and Getting Paid
2. MANAGING THE FIRM
>>Why Should You Freelance?
>>Setting Up Shop
>>Managing Your New Studio
3. RAINMAKING FOR THE FIRM
>>Bring in Clients
>>How to Get Noticed
>>What Goes in the Portfolio
>>Marketing on the Web
4. POSSIBLE MARKETS
>>The Magazine Market
>>Selling to the Newspapers
>>Working with Advertising Agencies
>>Selling to Book Publishers
>>The Greeting Card Market
>>Working with Art and Design Studios
>>Selling to Small Business
Since I am not an illustrator or a graphic designer I did not have much use for the fourth topic. But it was interesting to read about. I regularly counsel wanta-be entrepreneurs about how to start a small business; I'm a volunteer SCORE counselor. And the material covered in the first three topics above are exactly what I talk about with my SCORE clients. I highly recommend this book to anybody wanting to start their own small consulting practice. It does a wonderful job discussing the topics.
My biggest complaint with the book is the tendency of the author to recommend outsourcing so many functions: accounting, taxes, and Web site design and construction. I think these things should be fully understood by the small business owner and probably done by the owner herself. When the business grows to have a few employees, then the employees can do those tasks if the owner wants to do that.
I would have written the section on choice of business structure differently. Keep in mind that LLCs can be either single member or multi member. An LLC can elect to be taxed as a sole proprietorship (single member), a partnership (multi member), or a C Corporation. Also, a multi member LLC will have to file a partnership tax return. A good book on the subject that I recommend you read to supplement this book is Structuring Your Business (ISBN: 1593371772). I highly recommend forming an LLC and electing to have it taxed as a C Corporation. Just give yourself a bonus at year-end so the corporation retains no earnings. If your business is a corporation it is less likely to be audited by the IRS. 5 stars!