It increased the efficiency of the
individual workers; it greatly augmented the
effectiveness of the organization as a whole.
It was developed, without appeal to sentiment,
under conditions which make for division
rather than co
_Loyalty, to Nation or Organization, shows itself in an Emergency_
As with patriotism, business loyalty needs some such crisis as this to evoke its expression. In peace the patriotism of citizens is rarely evident and is frequently called in question. In America we sometimes assume that it is a virtue belonging only to past generations. But every time the honor or integrity of the country is threatened, a multitude of eager citizens volunteer in its defense. Likewise, many a business man who has come to think his workmen interested only in the wages he pays them, discovers in his hour of need an unsuspected asset in their devotion to the welfare of the business, and their willingness to make sacrifices to bring it past the cape of storms.
Study of any field, of any single house, or of any of the periods of depression which have afflicted and corrected our industrial progress, will convince one of the unfailing and genuine loyalty of men to able and considerate em-
ployers. So generally true is this, indeed, that ``house patriotism,'' ``organization spirit,'' or ``loyalty to the management'' is accepted by all great executives as one of the essential elements in the day-by-day conduct of their enterprises.
Striking exhibitions of this loyalty may wait
for an emergency. Unless it exists, however,
unless it is apparent in the daily routine, there
is immediate and relentless search for the
antagonistic condition or method, which is
robbing the force of present efficiency and
future power. Co
_Loyalty on Part of Employer begets Loyalty in his Workers_
The importance of loyalty in business could not readily be overestimated, even though its sole function were to secure united action on the part of the officers and men. Where no two men or groups of men were working to
counter purposes, but all are united in a common purpose, the gain would be enormous, even though the amount of energy put forth by the individuals was not increased in the least. When to this fact of value in organized effort we add the accompanying psychological facts of increased efficiency by means of loyalty, we then begin to comprehend what it means to have or to lack loyalty.
The amount of work accomplished by an individual is subject to various conditions. The whole intellect, feeling, and will must work in unity to secure the best results. Where there is no heart in the work (absence of feeling) relatively little can be accomplished, even though the intellect be convinced and the will strained to the utmost. The employee who lacks loyalty to his employer can at least render but half-hearted service even though he strive to his utmost and though he be convinced that his financial salvation is dependent upon efficient service. _The employer who secures the loyalty of his men not only secures better service, but he enables his men to accomplish_
_more with less effort and less exhaustion_. The creator of loyalty is a public benefactor.
Such loyalty is always reciprocal. The feeling which workmen entertain for their employer is usually a reflection of his attitude towards them.